Cyberpunk essays

Cyberpunk essays 1. Cyberpunk is a literary movement of the late 20th century. The literary aspect of cyberpunk deals with science fiction that is usually relatively easy to read and deals with futuristic computer technology. The term cyberpunk is used to describe a type of writing that is based on technology that has not been invented yet, and has innovative techniques that only seem like future research and inventions could bring. 2. Cyberpunk the literary movement has to do with the aspect of authors writing about future computer capabilities. The books are science fiction that deals with bioengineering, computers, and futuristic beings. Cyberpunk the subculture is the society within cyberpunk. Eventually, cyberpunk began to die out. When tyrant Microsoft came along, they helped to damper the thought of hackers and cyberpunks alike. However, the subculture within cyberpunk did not allow it to die out, but to move on, learning new ways to evolve. Cyberspace is another whole world in itself. One can just simply connect to cyberspace, and start a whole new life. Any individual can be whoever they want to be, whenever they want to be. Cyberspace not only allows people to be whatever they want, but allows them to do whatever they want with limited freedom. One can find any information on any topic; one can go shopping to purchase items; one can even receive knowledge over top-secret technologies. Cyberspace is a movement that originated within cyberpunk, and grew larger with the invention of the Internet. 3. Even though there is unlimited freedom over the Internet, with unlimited knowledge available, the Internet is not perfect. Web sites are hosted on web servers. A server can be generalized as a super computer that holds the files for the web page, and sends them to each computer that tries to connect and download them. Just like a home personal computer does, the servers must sometimes have problems and go on a pe...

Isotopes Definition and Examples in Chemistry

Isotopes Definition and Examples in Chemistry Isotopes [ahy-suh-tohps]  are atoms with the same number of protons, but differing numbers of neutrons. In other words, the have different atomic weights. Isotopes are different forms of a single element. Key Takeaways: Isotopes Isotopes are samples of an element with different numbers of neutrons in their atoms.The number of protons for different isotopes of an element does not change.Not all isotopes are radioactive. Stable isotopes either never decay or else decay very slowly. Radioactive isotopes undergo decay.When an isotope decays, the starting material is the parent isotope. The resulting material is the daughter isotope. There are 275 isotopes of the 81 stable elements. There are over 800 radioactive isotopes, some of which are natural and some synthetic. Every element on the periodic table has multiple isotope forms. The chemical properties of isotopes of a single element tend to be nearly identical. The exception would be the isotopes of hydrogen  since the number of neutrons has such a significant effect on the size of the hydrogen nucleus. The physical properties of isotopes are different from each other since these properties often depend on mass. This difference may be used to separate isotopes of an element from each other by using fractional distillation and diffusion. With the exception of hydrogen, the most abundant isotopes of the natural elements have the same number of protons and neutrons. The most abundant form of hydrogen is protium, which has one proton and no neutrons. Isotope Notation There are a couple of common ways to indicate isotopes: List the mass number of an element after its name or element symbol. For example, an isotope with 6 protons and 6 neutrons is carbon-12 or C-12. An isotope with 6 protons and 7 neutrons is carbon-13 or C-16. Note the mass number of two isotopes may be the same, even though they are different elements. For example, you could have carbon-14 and nitrogen-14.The mass number may be given in the upper left side of an element symbol. (Technically the mass number and atomic number should be stacked in line with each other, but they dont always line up on a computer.) For example, the isotopes of hydrogen may be written:11H,  21H,  31H Isotope Examples Carbon 12 and Carbon 14 are both isotopes of carbon, one with 6 neutrons and one with 8 neutrons (both with 6 protons). Carbon-12 is a stable isotope, while carbon-14 is a radioactive isotope (radioisotope). Uranium-235 and uranium-238 occur naturally in the Earths crust. Both have long half-lives. Uranium-234 forms as a decay product. Related Words Isotope (noun), Isotopic (adjective), Isotopically (adverb), Isotopy (noun) Isotope Word Origin and History The term isotope was introduced by the British chemist Frederick Soddy in 1913, as recommended by Margaret Todd. The word means having the same place from the Greek words isos equal (iso-) topos place. Isotopes occupy the same place on the periodic table even though isotopes of an element have different atomic weights. Parent and Daughter Isotopes When radioisotopes undergo radioactive decay, the initial isotope may be different from the resulting isotope. The initial isotope is called the parent isotope, while the atoms produced by the reaction are called daughter isotopes. More than one type of daughter isotope may result. As an example, when  U-238 decays into Th-234, the uranium atom is the parent isotopes, while the thorium atom is the daughter isotope. A Note About Stable Radioactive Isotopes Most stable isotopes dont undergo radioactive decay, but a few do. If an isotope undergoes radioactive decay very, very slowly, it may be termed stable. An example is bismuth-209. Bismuth-209 is a stable radioactive isotope that undergoes alpha-decay, but has a half-life of 1.9 x 1019 years (which is more than a billion times longer than the estimated age of the universe). Tellurium-128 undergoes beta-decay with a half-life estimated to be 7.7 x 1024 years! Historical References Alexander Thomas Cameron,  Radiochemistry  (London, England: J. M. Dent Sons, 1910), p. 141. Soddy, Frederick. Intra-atomic charge. Nature 92, Springer Nature Publishing AG, 1913.. Strà ¶mholm, Daniel and Svedberg, Theodor (1909) Untersuchungen à ¼ber die Chemie der radioactiven Grundstoffe II. (Investigations into the chemistry of the radioactive elements, part 2),  Zeitschrift fà ¼r anorganischen Chemie,  63: 197–206. Thomson, J. J. (1912). XIX. Further experiments on positive rays.  Philosophical Magazine. Series 6.  24  (140): 209.

Nursing Intervention to Encourage healthy Eating habits Among Term Paper

Nursing Intervention to Encourage healthy Eating habits Among Teenagers - Term Paper Example There are four steps in the development of nursing intervention, keeping in mind the encouragement of healthy habits among teenagers: Assessing: In this step, the nurse will have to assess the problem or the area where they have to start from. Here, the nursing intervention is to develop healthy eating habits among teenagers. So the nurse will have to assess and analyze those areas from where the research can be started. The targeted audience – teenagers – can be made a part of the study for the encouragement of healthy eating habits among them. Formulating an Intervention: After assessment of the area, the process leads to the second step – formulation of the intervention. In this step, observing the eating habits of the target audience will take place. The nurse will have to formulate a plan for how to intrude in the social life of the teenagers, make them recognize their unhealthy eating habits, and convince them to adopt a healthy diet. Even though junk food has its charms, according to a research conducted by the American Society for Clinical Nutrition (2003), the results showed that teenagers who consumed a higher amount of beverages than teens who did not were more prone to having a high blood pressure. It has also been claimed that too much intake of junk food can cause depression among teenagers (Tomer, 2011). Doctors and nutrition consultants strictly inhibit the regular intake of junk food, not only for teenagers but for everyone. A recent study published in Public Health Nutrition (Sanchez-Villegas et al., 2012) showed that teens who consume fast food are 51 percent more likely to develop depression than teens who consume less or no fast food at all. Enlightening the teens of today with the harms of fast food consumption and trying to develop reluctance in them for such might appear as the most challenging aspect of formulating an intervention. Implementing: The third step in nursing intervention is to implement the prepared set of plans. The step of implementation will include all the chosen subjects – teenagers – from the nurse on whom the formulation was attempted. In implementation, the results drawn from the research done can be shown to the subjects and any other people related to the subject. The priority viewers of the result will be the guardians or parents of the teens who, after showing the results, will be advised to decrease or condemn the fast food consumption in their child. Showing the results to the subjects and the harms caused by them might prove helpful, too, if they are willing to accept the flaws in their diet. Interviewing of relatives can also prove to be helpful in the deduction of results for the research being conducted. Evaluating: Upon reaching the end of the research, the nurse now has to evaluate the plan they implemented for intrusion and calculate the results obtained in a scale of positive to negative. The evaluation may take place by interviewing the teenage r subjects and asking them for their feedback. The same can be done to everyone in the subject’s social circle to know if the subject’s eating habits are considered beneficial for them or not. The interviews and feedback hold an important part in the step of evaluation because they will prove helpful for the researchers in their deducing of results. From the evaluated

Summary and 3 learnings Essay Example | Topics and Well Written Essays - 250 words - 1

Summary and 3 learnings - Essay Example Israel and United States have worked jointly to advance Stuxnet in to an extent that it can infect computers. The U.S has developed implants out of Stuxnet that infect the â€Å"firmware†; an embedded software preparing a computer’s hardware before its operating system starts. The implants are beyond the reach of most security controls and existing antivirus products, making it virtually impossible to stop it. Equation Group has been active for approximately two decades. It uses techniques of cyber attacks that surpass anything known to be sophisticated and complex in the virtual environment of networks and computers. The group has managed to perform firmware attacks, giving it the power to control almost anything concerning nuclear enrichment plants of U.S adversaries (Perlroth and Sanger). There are three issues which I have learnt from the articles. The first one is that American government Agencies do not use security software products made by Kaspersky Lab. This is because the lab was founded by a person who once served the Russian military, which is closely watched by the American agencies. The second one is that it is difficult to perform a cyber attack on computers with an â€Å"air gap system†; a system that separates computers from the outside world and is mostly used by U.S adversaries. The last issue learnt from the article is that the U.S Equation Group has made an effort of mapping out the so- called air-gapped

The Just Versus Unjust Essay Example for Free

The Just Versus Unjust Essay Henry David Thoreau, Martin Luther King, Jr., and Sophocles were three men who tried to show the world that unjust laws hurt all of society, and all three tried what they thought would be the remedy to such injustice.   King even gave his life to the cause of overcoming unjust laws.   I feel that all of them made good points and should be remembered for their great works, but I think that Antigone by Sophocles is the most effective because she actually gives her life for the cause that she feels is unjust.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   From the start of the play, Antigone states that she will die young. Leave me and my ill counsel to endure This dreadful doom. I shall not suffer aught So evil as a death dishonourable. (Sophocles Ll. 109-111) Antigone’s brother, Polynices  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   , has been killed while at war with his brother for the controlling power of Thebes.   Creon, Antigone’s uncle and now the king of Thebes, has decreed that Polynices cannot have a burial, unlike his brother, Eteocles.   His body must lie out in the open where the birds and the elements take a toll on his remains, and anyone who tries to burry him will be stoned.   Antigone is distraught, not only because of her brother’s death, but by this dishonorable deed decree which is now law.   Therefore she knows from the start that she will receive the ultimate punishment for what she knows that she has to do.   As Antigone explained to her sister, Ismene, while trying to convince her that she should also help with the burial, she must answer to higher powers than the king.   This is much like Dr. Martin Luther King’s philosophy. But more basically, I am in Birmingham because injustice is here. Just as the prophets of the eighth century B.C. left their villages and carried their thus saith the Lord far beyond the boundaries of their home towns, and just as the Apostle Paul left his village of Tarsus and carried the gospel of Jesus Christ to the far corners of the Greco-Roman world, so am I. compelled to carry the gospel of freedom beyond my own home town. Like Paul, I must constantly respond to the Macedonian call for aid. (King)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Antigone and King suffered from injustices bestowed on them by birth.   Antigone was the daughter of Oedipus and Jocasta, who were not only man and wife, but mother and son.   She was cursed at birth for the atrocity of her parent’s sin.   King was born an African American during the time when prejudice was at the heart of the moral fiber in southern America.   They could not escape their trials.   Henry David Thoreau was born into privilege.   The few sufferings he endured were self imposed.   That does not mean that he was less of an honorable man.   He did choose to stand up for the injustice he saw in the laws of the land. He had never been a slave, and yet he went to jail because he refused to pay taxes to a government that would uphold the hideous institution of slavery.   Like Antigone, he made a conscious decision to break the law that he knew in his heart to be unjust.   If others pay the tax which is demanded of me, from a sympathy with the State, they do but what they have already done in their own case, or rather they abet injustice to a greater extent than the State requires. If they pay the tax from a mistaken interest in the individual taxed, to save his property, or prevent his going to jail, it is because they have not considered wisely how far they let their private feelings interfere with the public good. (Thoreau)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Antigone, despite the order from her king, uncle, and future father-in-law, decides to give her brother an honorable burial even though her Ismene has declined to help her and to obey the law.   When it is discovered by Creon who the culprit of this crime is, she willingly admits to what she has done as do King and Thoreau when they are charged for their unjust crimes.   The major difference is that Antigone will face certain death.   She sees this as an act of love. There is no baseness in the act which shows our reverence for our kindred.(Ll. 564-5) King was martyred for his beliefs, however, he did not know with certainty that would be the outcome.  Ã‚   Thoreau knew that jail was inevitable, but death was never an issue.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Creon, after a fight with his son, decides not to stone Antigone, but to entomb her alive so that she will suffer a slow death.   This sentence is unjust because she only buried her brother.   Creon does not see it as only a burial, but as a treasonous act because she has broken his law.   With all societies, the reason for the punishment of a crime is not for justice, but to make an example of the condemned and to strike fear in all who would seek to follow that same course. Antigone willingly takes her punishment.   She is adamant that her sister, Ismene, will not suffer the same fate as Creon has declared, not because she is concerned for Ismene’s well being, but she feels that Ismene does not deserve to die a martyr’s death since she did not help Antigone in the burial.   Creon decides to spare Ismene, and Antigone readily accepts her fate.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   When the soothsayer of Thebes, warns Creon of the wrath from the gods that he will bring down on Thebes, he refuses to listen, and instead curses the old man.   He truly does not want to hear that he might not be in the right.   Many times in today’s society leaders are the same way.   They would rather go down and take a country down with them than admit that they were wrong. Creon, out of fear, orders that Antigone be released.   The sentry return only to tell him that Antigone has killed herself by hanging and that Haemon was also in the tomb mourning her.   Creon goes to the tomb himself and finds Haemon wailing about Antigone’s death.   He strikes at his father, but misses.   Then he turns the sword on himself and takes his own life.   Eurydice, Creon’s wife and Haemon’s mother, hears of her son’s suicide and stabs herself.   Creon is then told of his wife’s suicide and her body is brought before him.   He is so grief stricken that he prays for death. Woe! woe! alas! I shudder in my fear: Will no one strike   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  1496 A deadly blow with sharp two-edgà ¨d sword? Fearful my fate, alas! And with a fearful woe full sore beset. (Ll. 1495-99) There are two major themes in Antigone as well as several minor ones.   One of the themes is that when an unjust law is permitted to exist, there are tragic results for all of the citizens of that society.   Many will pay the price for the atrocity.   Millions of slaves paid the price of slavery while thousands paid the ultimate price for civil rights in the nineteen sixties.   The other major theme is that it takes a brave soul to turn around the injustices of the law.   Antigone paid for the wrong done to her brother, but she also brought forth the sympathy of the citizens of Thebes. This gave them courage in the face of adversity.   Thoreau had only a few followers when he introduced the idea of civil disobedience but it has survived the test of time.   Since it was first published, numerous individuals and groups have looked to his teaching as an example of making their voice heard.   Of course King’s work brought the idea for civil rights for all people to the forefront.   The freedoms that all Americans hold dear today are possible in part because of his actions. Lead me, then, forth,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  1524 vain shadow that I am, Who slew thee, O my son, unwittingly, And thee, too—(O my sorrow)—and I know not Which way to look. All near at hand is turned   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  1528 Aside to evil; and upon my head There falls a doom far worse than I can bear.(Ll. 1524-30)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   All three men, Thoreau, King, and Sophocles left their mark on the world when it came to resistance to unjust laws of society.   Over time they have inspired many to do the same.   Sometimes these ideas have been met with success, and other times they have been unsuccessful.   However, when a life is lost for a cause, the results are eternal and it is hard for the martyr to be forgotten.   That is why Antigone is the most effective example as the response to the unjust law. Works Cited King, Martin Luther, Jr. Letter from Birmingham Jail. April 16, 1963, Nobel Prizes. June 7, 2007, http://www.nobelprizes.com/nobel/peace/MLK-jail.html Sophocles. Antigone. 1909-14. Bartleby Harvard Classics. June 7, 2007, http://www.bartleby.com/8/6/1.html Thoreau, Henry David. Civil Disobedience. 1849, The Art Bin Origo. June 7, 2007, http://art-bin.com/art/odisob.html

The Great Gatsby :: essays research papers

The Great Gatsby Essay   Ã‚  Ã‚  Ã‚  Ã‚   In all human life relationships are very important, and this is shown in many different aspects of human life . Relationships are so significant that Authors often use them as the revolving point of their stories. Such as in The Great Gatsby the author F. Scott Fitzgerald uses the different relationships as the revolving point in his story. Fitzgerald shows how the relationships between the couples in The Great Gatsby are similar in many different ways. The couples in The Great Gatsby are Gatsby and Daisy, Tom and Myrtle, and Myrtle and her husband. Each couple in this play has a dishonest relationship in which one or both are Unfaithful to their significant other. The relationship between Gatsby and Daisy is one of constant lies, and deceit. Gatsby falls in love with Daisy before he goes to the Army as a young man, and Daisy fell in love with him too. Yet Daisy is very materialistic and Tom, a very rich man came into place and Daisy married him instead of waiting for Gatsby like she had promised. Gatsby waited for Daisy but she did not wait for him, and instead married Tom just for his money. This shows how there relationship has been riddled with lies since the very beginning of the story.   Ã‚  Ã‚  Ã‚  Ã‚   The relationship between Myrtle and her husband is insincere, loveless, and dead. Myrtles husband George, who is lifeless, poor, and often dirty, owns a garage in the valley of ashes. While George is completely devoted to his wife Myrtle, on the other hand myrtle has lost love for her husband, and desires for a more elegant fast pace life. Myrtle tries to find a way to fix the situation between her and her husband, but instead she takes the easy way out and cheats on her husband with Tom a very rich, prominent, and handsome man who gives her everything that she desires, but he is also a married man.

Far from the Madding Crowd Essay

† He admits to Bathsheba at the beginning of the novel that, â€Å"But I can’t match you, I know, in mapping out my mind upon my tongue. † He is not a man of words, unlike Troy and Boldwood, but proves that â€Å"actions can speak louder than words†. He is unable to speak the flattery that Troy can, or be as persistent and persuasive as Boldwood is, but in his devoted actions to Bathsheba, by being the hard and diligent worker that he is, he is rewarded in the end, by giving the opportunity to offer Bathsheba the love that he had talked of to her when he had first met her. In contrast to Gabriel, Francis Troy is a man who appears to understand only what he can get out of love. He does not believe in treating women fairly, and which is expressed as he says, â€Å"treat them fairly and you are a lost man,† when referring to women. Hardy also writes about his consistency when telling the truth; â€Å"He was moderately truthful towards men, but to women he lied like a cretan. † By lying to women he found it easy to get what he wanted, as Hardy describes him; â€Å"he spoke fluently and unceasingly. † At the beginning, Hardy remarks that a woman’s greatest fault is her â€Å"Vanity. † Troy, as he possesses such ease with the words he uses, has learnt that a woman’s weakness is her vanity, and knows that by flattering them he can get what he wants. This is precisely what he did with Bathsheba, and like her, he felt some sense of triumph when he saw that he had succeeded in weakening the women he flattered, as she did with the men she flirted with. However, instead of making the women he met feel confident, his flattery merely destroyed them, as they became dependent upon him to feed their vain needs. Troy did not have the emotional sense of love, but instead he felt the physical attraction to the women he met. This meant that he only got involved with beautiful women, as it was their beauty that attracted them to him. Even after having left Bathsheba for so long, when he saw her again at Greenhill Sheep Fair, it was her beauty that â€Å"found unexpected chords of feeling, to be stirred again within him†¦ † The way in which Troy judged by appearances was perhaps inevitably the cause of his failed marriage to Bathsheba, because he had not got to know Bathsheba as a person, but simply looked at her, as a symbol of beauty. In some ways it could be said that he looked at the women as trophies that he had won. Troy was also a man driven by wealth. Bathsheba, who had come into wealth after the inheritance of the lease of Weatherbury Farm, would have been even more attractive to him as she now had money. We know that he was driven by money, as he used to bet on the horses, which put considerable financial strain on Bathsheba. This was probably the reason why he did not marry Fanny, due to her financial instability. Money was also the reason why he did not return to Bathsheba initially after landing at Liverpool, as Hardy writes, â€Å"what a life such a future of poverty would be. † This, unlike the love felt by Gabriel, was a selfish form of love, because he only ever though of himself. He had a very superficial view of love, which required wealth in order to make him happy. Troy’s opinions of love did not include the idea of commitment, and another reason for the failure of his marriage could be due to his womanising and flirtatious behaviour. We learn near to the end of the novel that his opinion of marriage is negative and he sees it not as the beginning of two people’s lives together, but as he says himself, â€Å"all romances end at marriage. † He also did not believe in the idea of equality, and shared responsibilities in a relationship, as he abandons Fanny with the great burden of an unborn child to deal with alone. This is probably due to his carefree opinion of sex, which he also valued as much as he did love. Troy did not value love as anything special, and this could be put down to the fact that he had a very unstable background, and an uncertain upbringing. His profession would also have something to do with his opinion of women, and as a soldier, he probably never had to deal with women and did not understand them. This is why he tried to possess them, and this destroyed them. Hardy has some very clear opinions that he wishes to get across to the reader in this novel. He uses the characters as tools, to create a picture for the readers, expressing his personal views on love. He rewards those characters that see love as a simple but precious thing, and he shows how much he admires Gabriel Oak for his powers of endurance, by rewarding him with Bathsheba in the end. In contrast, he punishes those characters that take love too lightly. An example of this is the attitude of Troy which end is death in the end. Hardy warns us of the great power of love and how dangerous it can be. The obsession that Boldwood felt for Bathsheba, is another feeling that he condemns, and shows how life can be ruined because of obsession. This is shown by the lifelong imprisonment of Boldwood. Hardy’s opinions of love are really exposed at the end of the novel, when he describes his own thoughts about how truelove can develop. He uses Bathsheba and Gabriel as an example of how true love can develop. They were â€Å"tried friends† who enjoyed â€Å"good-fellowship and comraderie. † The main message Hardy is trying to get across to us is that love cannot hide behind a fake face. He writes that in order for a successful relationship to take place, you must know the â€Å"rougher sides† of each other’s character. This is the love Hardy describes to be â€Å"the only love which is as strong as death- that love which many waters cannot quench, nor the floods drown. â€Å"

Economic Growth in Korea

The rapid growth and development in the newly industrialising economies (NIE†s) in recent decades has been nothing short of spectacular. Now among the world†s most dynamic industrialised economies, the NIE†s of Singapore, Taiwan Hong Kong, and South Korea which will be the focus, stand as perhaps the best examples of successful economic development. The economic development of South Korea, which has been among the most rapid in the world is typical of the ‘miracle† that is the NIEs. Korea has come far since the days it was ‘a nation of hungry rice farmers†, by pursuing an industrialisation-led development commitment since 1961, which has since produced annual GDP growth of 8.4% per annum, second only to China. The success of South Korea, has been identified by a number of factors including the shift away from import substitution strategies towards export orientated industrialisation, and the effective managing of the economy and authoritarian rule adopted by the government in order to accelerate the pace of capital accumulation, technical progress and structural change to produce economic growth beyond what could possibly occur in a free market economy. NIEs, South Korea, are now recognised as ‘export machines† boasting some of the highest trade/GDP ratios in the world. International economic relations began in 1964 with the recognition of these limitation of the domestic market and the ineffectiveness of pursuing substitution industrialisation strategies. As part of its new strategy for export expansion the South Korean government introduced new measures which included the devaluation of the won, which improved the competitiveness of its exports and introduced incentives designed to channel resources into export-orientated industries. Exporters were also supported by direct cash payments, permission to retain foreign exchange earnings for the purchase of imports, and the exemption from virtually all import controls and tariffs. The government in consultation with firms, set up export targets for industries as well as individual firms. These targets appeared to have influenced firm behaviour and supporting this claim was from between 1961 and 1973 the volume of exports increased at an annual rate of 35% and today continues to consistently rank in the top twenty trading nations. Over the last 30 years the share of manufactures in total exports has increased from 12% to 95%. Furthermore the manufactures exported have themselves changed with more advanced products, led by electronics dominating the list of major exports and hence the importance of the Samsung and Lucky Goldstar to the Korean economy. The direction of trade has also changed somewhat, where South Korean exports went largely to the USA and imports came from Japan, Asian countries excluding Japan are now South Korea†s major trading partners. The importance of China is also becoming of increasing significance. South Korea†s economic success as noted can also be contributed to the high levels of savings and investment. South Korean†s save about 35% of GNP and thus sustainable economic growth has been driven by capital stock accumulation and expanded productive capacity. Indeed some figures show up to 60% of economic expansion in South Korea is a result of capital accumulation and increase infrastructure. Undoubtedly one of the most important rationalisations for economic success is effective government intervention. Selective government intervention has promoted the development of new industries, many of which have become internationally competitive and also supported and advanced the growth of the private sector. The main aim of the government in South Korea has been to ensure that the behaviour of individual business accorded with the long term interest of the business class as a whole, and while applying authoritarian rule recognising when it was time to allow the market to operate on its own. Apart from the macroeconomic management, government in the NIEs have also sought to accelerate the pace of capital accumulation, technical progress and structural change beyond what would have resulted from â€Å"laissez-faire.† All NIEs pursued trade policies, supporting industrial deepening and the development of national firms with selective incentives to promote exports. In South Korea for example, the government gave Chaebols preferential access to bank loans, relying on them to develop heavy and chemical industries capable of competing internationally. Indeed four decades of industrial development in South Korea have been marked by what have been marked as ‘incestuous ties† between big business and government. In recent times government has been hostile to the conglomerates but the appointment of Mr Kim Suk Won to the ruling party has reopened an old wound over the role of big business and politics in South Korea. The role of the Chaebols in the Korean economy was a substantial reason for Korea†s success over the last 40 years. The Chaebols are the large multi-company family owned business entities which are both horizontally and vertically integrated. Examples include Samsung, Hyundai, Lucky Goldstar and Daewoo, which together account for over half the total output. The Chaebols have played a major role in the economic development of Korea. They were given preferential access to bank loans and were relied upon to develop the HCIs (as they had the resources and ability to compete in foreign markets). Indeed, the period of the HCIs drive marked the most rapid expansion of the Chaebols. The Chaebols engaged in fierce and even ruthless competition with one another on the many fronts of industry, with at least 4 or 5 competitors in each industry, which all contributed to the economic expansion of the economy. The government in South Korea, as well as other NIEs has supported a technology policy. By providing a favourable tax environment, government has indirectly encouraged business research and development expenditure. The Korean government for example grants a tax credit equal to 10% of capital expenditures. Current policies are aimed at achieving a 5% share of research and development expenditure in total GNP by 2001. The government has also aided fundamental technological development in advanced materials, advanced vehicle technology, bio materials and nuclear reactors. The role of the government in South Korea was also to provide these financial incentives to promote the development of particular industries. Interest Rates for example were kept generally low and stable in order to reduce the cost of investment. Designated industries received priority in allocation of bank credit, state investment funds and foreign exchange, The government in South Korea deliberately distorted prices and incentives as to improve the market outcome and accelerate economic growth. The government in South Korea also actively pursued competition policies. This intervention works both ways. In other words competition policy restricted the competition or promoted competition policy in the areas depending on the circumstances. In South Korea the government granted exemptions to conglomerates from laws governing monopolistic practices. Competition policy has been married with industry policy. In this the role of government has been limited with government policy interacting with the competitive strategies of private firms. Governments in the NIEs have been remarkably stable. This has had obvious benefits on the economy. There is no standard formula for government in the NIEs and there are differences between them across nations. Singapore for example has a paternalistic government whilst Hong Kong is essentially â€Å"laissez-faire† Stability is the only real link between governments of the NIEs. As the South Korean economy reached a more mature stage of economic growth problems regarding the structural change in the economy began to surface. The agricultural sector in South Korea for example is now only a third of its original size. Most notably there has been a marked shift to the tertiary sector. There has been obvious problems and challenges resulting from this. Most notably rapid growth has brought about labour shortages in key sectors such as electronics, heavy machinery and shipbuilding. Such shortage of labour in which employers have noone to fill vacancies made by expanded productive capacity will threaten South Korea†s booming exports, which is seen as the vehicle for growth in South Korea. The problem is further compounded by an increasing reluctance among school leavers to ‘dirty their hands† in industry and the inability and unwillingness to attract foreign labour. After growth and development in South Korea for so long was driven by government intervention one of the most important challenges facing the matured economy was for the government to relinquish much of its influence over the economy and to allow market forces to operate effectively. If South Korea is to continue to growing as a truly advanced industrialised nation then obviously the market mechanism will have to be let to operate freely. This will take time and cause and also cause relative social unrest. As the South Korean economy has reached a mature stage, it has recognised the old regulatory environment that led to high levels of inputs especially in manufacturing sectors but low levels of productivity must change. In manufacturing, Korea has massively invested in the best available technology but because of protectionism and poor corporate governance in banks and companies, it was not forced to adopt the best managerial practices. As a result labour and capital productivity are in most manufacturing sectors less that 50% of US levels and thus must be one of the challenges for future success of the Korean economy. Other challenges that Korea has had to face, continues to face, and must overcome are the consistent current account deficits (CADs) and foreign debt which may put a constraint on South Korea†s future economic performance. South Korea†s economy relies heavily on high exports and thus is susceptible to global fluctuations. Secondly there is a pressing need in South Korea to use imports more efficiently. Furthermore, the greatest of the challenges Korea has had to face to date was the Asian Financial Crisis of 1997. Up to this point in time many economists looked favorably upon the economic fundamentals of Korea. However, due to excess short term debt over the long term debts, excess debt over equity and the generating of wealth through asset price bubbles, which was clearly unsustainable, these vulnerabilities only required a small shock which was initiated by the devaluation of the Thai baht in July 1997. As an advanced economy, South Korea now needs far more than simply hard work and determination to succeed in this new century, Companies in South Korea need to keep ahead of the profound social, economic and political transition. It is the inherent need for human capital that drives much of South Korea†s business and government spending. Many would agree that a well educated workforce is paramount to future success. In the future, South Korea will need to reform its financial sector, remove the burden of excessive business regulation, provide a more favourable environment for foreign investment and restructure its economy away from declining manufacturing and agricultural industries towards services and sophisticated manufacturing. The prospects for continued economic growth hinge on the success of the aforementioned drivers for economic growth. Deregulating services in addition to lowering barriers to imports, allowing FDI (which can reduce the risks of future financial crisis in the medium and long term) and improving corporate governance would be the key to restoring strong growth in Korea. This reduction would come mainly because fair competition with best practice together with more careful bankers and demanding shareholders would force Korean manufacturers to improve their return their return on investments. In an increasingly globalised economy higher productivity in manufacturing and low import barriers would allow domestic competition to increase due to lower prices. Opening the domestic market would not lead to an increase in the trade deficit or external debt as higher capital productivity would reduce the need to import capital. In overall terms, prospects for South Korea†s economy are favourable, but the high rate of success from the growth performance in the 1980†³s will be difficult to replicate. The next phase of the Asian miracle that will involve China emerging as the world†s largest economy within 10 years and the re-emerging Japanese economy will provide substantial benefits for the Korean economy. Some important strengths of the economy include: a well educated and motivated workforce, a growing level of R&D, continued rates of high savings, greater regional trade links and potential for domestic growth through increased infrastructure investment, housing and personal consumption. In summation, South Korea is an economy which initially through selective government intervention and now through domestic and international reforms, sped to economic might. Although there are many challenges in the longer term making South Korea†s future uncertain, (including the reunification with the ailing, unstable North) the fact South Korea has come so far argues well for the future. If South Korea can make the necessary changes to its economy to become a sustained industrialised nation then it will certainly take its place as an economic leader in the near future.

Pegasus Bridge in World War II (Operation Deadstick

Pegasus Bridge in World War II (Operation Deadstick Operation Deadstick - Conflict Date: Operation Deadstick took place on June 6, 1944, during World War II (1939-1941). Forces Commanders: British Major John HowardLieutenant Colonel Richard Pine-Coffingrowing to 380 men German Major Hans SchmidtGeneralmajor Edgar Feuchtinger50 at the bridge, 21st Panzer Division in area Operation Deadstick - Background: In early 1944 planning was well underway for the Allied return to northwestern Europe.   Commanded by General Dwight D. Eisenhower, the invasion of Normandy was slated for late spring and ultimately called for Allied forces to land on five beaches.   To implement the plan, ground forces would be overseen by General Sir Bernard Montgomery while naval forces were led by Admiral Sir Bertram Ramsay.   To support these efforts, three airborne divisions would drop behind the beaches to secure key objectives and facilitate the landings.   While Major Generals Matthew Ridgway and Maxwell Taylors US 82nd and 101st Airborne would land in the west, Major General Richard N. Gales British 6th Airborne was tasked with dropping in the east.   From this position, it would protect the landings eastern flank from German counterattacks.   Ã‚     Ã‚   Central to accomplishing this mission was the capture of the bridges over the Caen Canal and River Orne.   Situated near Bà ©nouville and flowing parallel to each other, the canal and river provided a major natural obstacle.   As such, securing the bridges was deemed critical in order to prevent a German counterstrike against troops coming ashore on Sword Beach as well as maintaining contact with the bulk of 6th Airborne which would be dropping further east.   Assessing options for attacking the bridges, Gale decided that a glider coup de main assault would be most effective.   To accomplish this, he requested Brigadier Hugh Kindersley of the 6th Airlanding Brigade select his best company for the mission. Operation Deadstick - Preparations: Responding, Kindersley chose Major John Howards D Company, 2nd (Airborne) Battalion, Oxfordshire and Buckinghamshire Light Infantry.   A spirited leader, Howard had already spent several weeks training his men in night fighting.   As planning progressed, Gale determined that D Company lacked sufficient strength for the mission.   This resulted in the platoons of Lieutenants Dennis Fox and Richard Sandy Smith being transferred to Howards command from B Company.   In addition, thirty Royal Engineers, led by Captain Jock Neilson, were attached to deal with any demolition charges found on the bridges.   Transportation to Normandy would be provided by six Airspeed Horsa gliders from the Glider Pilot Regiments C Squadron.    Dubbed Operation Deadstick, the strike plan for the bridges called for each to be attacked by three gliders.   Once secured, Howards men were to hold the bridges until relieved by Lieutenant Colonel Richard Pine-Coffins 7th Parachute Battalion.   The combined airborne troops were to defend their positions until elements of the British 3rd Infantry Division and 1st Special Service Brigade arrived after landing on Sword.   Planners expected this rendezvous to occur around 11:00 AM.   Moving to RAF Tarrant Rushton in late May, Howard briefed his men on the details of the mission.   At 10:56 PM on June 5, his command took off for France with their gliders being towed by  Handley Page Halifax bombers. Operation Deadstick - German Defenses: Defending the bridges were approximately fifty men drawn from the 736th Grenadier Regiment, 716th Infantry Division.   Led by Major Hans Schmidt, whose headquarters was in nearby Ranville, this unit was a largely static formation consisting of men drawn from across occupied Europe and armed with a mix of captured weapons.   Supporting Schmidt to the southeast was Colonel Hans von Lucks 125th Panzergrenadier Regiment in Vimont.   Though possessing a potent force, Luck was part of the 21st Panzer Division which in turn was part of the German armored reserve.   As such, this force could only be committed to battle with the consent of Adolf Hitler.    Operation Deadstick - Taking the Bridges: Approaching the French coast at 7,000 feet, Howards men reached France shortly after midnight on June 6.   Releasing from their tow planes, the first three gliders, containing Howard and the platoons of Lieutenants Den Brotheridge, David Wood, and Sandy Smith maneuvered to land near the canal bridge while the other three, with Captain Brian Priday (Howards executive officer) and the platoons of Lieutenants Fox, Tony Hooper, and Henry Sweeney, turned toward the river bridge.   The three gliders with Howard landed near the canal bridge around 12:16 AM and suffered one fatality in the process.   Quickly advancing to the bridge, Howards men were spotted by a sentry who attempted to raise the alarm.   Storming the trenches and pillboxes around the bridge, his troops were able to quickly secure the span though Brotheridge fell mortally wounded. To the east, Foxs glider was the first to land as Priday and Hoopers went missing.   Quickly attacking, his platoon used a mix of mortar and rifle fire to overwhelm the defenders.   Foxs men were soon joined by Sweeneys platoon which had landed approximately 770 yards short of the bridge.   Learning that the river bridge had been taken, Howard directed his command to assume defensive positions.   A short time later, he was joined by Brigadier  Nigel Poett who had jumped with pathfinders from the 22nd Independent Parachute Company.   Around 12:50 AM, the lead elements of the 6th Airborne began dropping in the area.   At their designated drop zone, Pine-Coffin worked to rally his battalion.   Locating around 100 of his men, he set off to join Howard shortly after 1:00 AM. Operation Deadstick - Mounting a Defense: Around this time, Schmidt decided to personally assess the situation at the bridges.   Riding in a Sd.Kfz.250 halftrack with a motorcycle escort, he inadvertently drove through D Companys perimeter and onto the river bridge before coming under heavy fire and being compelled to surrender.   Alerted to the loss of the bridges, Lieutenant General Wilhelm Richter, commander of the 716th Infantry, requested aid from the 21st Panzers Major General Edgar Feuchtinger.   Limited in his scope of action due to Hitlers restrictions, Feuchtinger dispatched the  2nd Battalion, 192nd Panzergrenadier Regiment towards  Bà ©nouville.   As the lead Panzer IV from this formation approached the junction leading to the bridge, it was hit by a round from D Companys only functional PIAT anti-tank weapon.   Exploding, it led the other tanks to pull back. Reinforced by a company from the 7th Parachute Battalion, Howard ordered these troops across the canal bridge and into Bà ©nouville and Le Port.   When Pine-Coffin arrived a short time later, he assumed command and established his headquarters near the church in Bà ©nouville.   As his men grew in number, he directed Howards company back towards the bridges as a reserve.   At 3:00 AM, the Germans attacked Bà ©nouville in force from the south and pushed the British back.   Consolidating his position, Pine-Coffin was able to hold a line in the town.   At dawn, Howards men came under fire from German snipers.   Using a 75 mm anti-tank gun found by the bridges, they shelled suspected sniper nests.   Around 9:00 AM, Howards command employed PIAT fire to force two German gunboats to withdraw downstream towards Ouistreham.    Operation Deadstick - Relief: Troops from the 192nd Panzergrenadier continued to attack  Bà ©nouville through the morning pressuring Pine-Coffins understrength command.   Slowly reinforced, he was able to counterattack in the town and gained ground in house-to-house fighting.   Around midday, 21st Panzer received permission to attack the Allied landings.   This saw von Lucks regiment begin moving towards the bridges.   His advance was quickly hampered by Allied aircraft and artillery.   After 1:00 PM, the tired defenders in Bà ©nouville heard the skirl of Bill Millins bagpipes which signaled the approach of Lord Lovats 1st Special Service Brigade as well as some armor.   While Lovats men crossed to aid in defending the eastern approaches, the armor reinforced the position in Bà ©nouville.   Late that evening, troops from the 2nd Battalion, Royal Warwickshire Regiment, 185th Infantry Brigade arrived from Sword Beach and formally relieved Howard.   Turning over the bridges, his company departed to join their battalion at Ranville. Operation Deadstick - Aftermath: Of the 181 men that landed with Howard in Operation Deadstick, two were killed and fourteen wounded.   Elements of 6th Airborne retained control of the area around the bridges until June 14 when the 51st (Highland) Division assumed responsibility for the southern part of the Orne bridgehead.   Subsequent weeks saw British forces fight a protracted battle for Caen and Allied strength in Normandy grow.   In recognition of his performance during Operation Deadstick, Howard personally received the Distinguished Service Order from Montgomery.   Smith and Sweeney each were awarded the Military Cross.   Air Chief Marshall Trafford Leigh-Mallory termed the performance of the glider pilots as one of the most outstanding flying achievements of the war and awarded eight of them the Distinguished Flying Medal.   In 1944, the canal bridge was renamed Pegasus Bridge in honor of the British Airbornes emblem.          Selected Sources Pegasus Archives: NormandyBBC: Pegasus BridgeBattle for Pegasus Bridge

Content Marketing for Local SEO How to Easily Leverage It the Right Way

Content Marketing for Local SEO How to Easily Leverage It the Right Way People search for local businesses every day. They use relevant keywords with specific location names to find businesses close to them. In fact, Google has found that 76% of smartphone local searches end up with a store visit. If you want to bring people to your business, you need to try to attract local searchers. You need to get ahead of your competitors  and make sure people find your business when they conduct a related local search. Which means you need to increase the visibility of your website in local search results. That’s where local SEO enters the picture. How to Easily Leverage Your Content Marketing for Local SEOApply What You Learn: Download Six Free Content + SEO Templates Creating great content that ranks for local searches is a lot easier when you have the right tools. Put the advice in this post into practice with this Local SEO Content Template Bundle, which includes: Local SEO Bonus Guide to walk you through the basics of local search engine optimization. An on-page SEO checklist to make sure every piece of content you publish is properly optimized. An SEO Content Strategy Template to build a complete end-to-end content strategy with SEO at its core. A Latent Semantic Indexing Infographic explaining how secondary keywords impact SEO. A Guest Blogging Target Spreadsheet Template to store important details for local sites and publications in your area who might publish your content. An Email Pitch Template to help you write great guest blog post pitches that editors will want to read (so your local-optimized content will get published). What is Local SEO? Local SEO is similar to organic search engine optimization, except that it focuses on improving a website’s ranking in local search results. Compared to traditional SEO, local search engine optimization can be much more challenging. But if you want to promote your business to local customers, at the exact moment they're looking for your products or services, you need to improve your local search ranking. Recommended Reading: How to Boost Traffic With 34 Important SEO Tips You Need to Know (+ Free Kit) How to Improve Your Local Search Ranking with Content Marketing The good news is that you can improve your local search ranking by making a few changes to your existing content marketing strategy. This post will show you five ways to optimize your content marketing for local SEO. 1. Submit Guest Posts Publish Content on Local Websites Your current content marketing strategy probably already includes creating blog content for your website. Blogging is an excellent way to enrich your site, and engage visitors. For both standard and local SEO, you need to branch out a bit and start publishing content on other websites. Guest posts can help you showcase your expertise, and earn valuable backlinks. Extensive research conducted by Local SEO Guide found that link signals play a major role in local search ranking. Guest blogging is one of the best ways to build local links, and market your content. It can also help you drive traffic to your site, and attract potential customers. The challenging part is finding local websites that accept guest posts. To do so, you need to use a few keyword combinations – location name + website + write for us/guest post/submit a guest post. Replace â€Å"location name† with your city or state. For example, let’s try to find Sacramento-based sites that accept guest posts. First, we will search for, â€Å"Sacramento website write for us.† As you can see in the screenshot below, there are several local websites that offer guest posting opportunities in Sacramento. Next, search for your location + website + guest post. Then your location + website + submit a guest post. Also try different search terms for your location, if appropriate. Such as your region, county, or nearby cities. For example, if you are in San Jose, you could also try, "Palo Alto," "Silicon Valley," "Santa Clara," or "Cupertino." Make a list of potential websites to write for in your target location. Then visit each site to check out their guest post guidelines, as well as the type of content they publish. Determine which sites cater to the kind of audience you’re targeting. For example, let’s check out the first website from the earlier search results, Sacramento Press, to find out what type of content they publish. As you can see in the screenshot above Sacramento Press publishes content related to â€Å"Things to Do,† â€Å"Food Drink,† and â€Å"Spotlights† in the Sacramento area. This site may be a good place to submit a guest post about a local restaurant, attraction, or event. Recommended Reading: How to Write a Pitch Email That Will Get Your Guest Post Accepted In addition to guest posting, there are other ways you can earn valuable links from high authority local sites. Some websites provide backlinking opportunities to local businesses by creating a local resource list, or by highlighting local deals. For example, let’s search for prominent Sacramento news websites by searching for, â€Å"Sacramento news.† As you can see in the screenshot above, publications like The Sacramento Bee and KCRA Sacramento are among the top results. If you check out some of these publications, you might be able to find an opportunity to earn links to your site. Let’s check out The Sacramento Bee for example. If you go through the website’s menu, you’ll find â€Å"Local Deals† towards the bottom. This suggests that the website gives local businesses the opportunity to list their deals, and earn links to their sites. 2. Find Relevant, Local Keywords You already know the importance of keywords for search engine optimization. Keywords are crucial for local SEO as well, and should be used to enrich and optimize your content. Keywords are crucial for local SEO and should be used to enrich and optimize your content.Whether you’re publishing a blog post on your site, rewriting your site content, or submitting a guest post; using the right keywords can help you attract local searchers. The best keywords are those that are relevant to your business, and have high search volumes in your target location. Add your location keyword to those business-specific keywords, and use that combination to optimize your content. In order to find the best keywords, you can use tools like the Google Keyword Planner. Before you use this tool, you will need to set up your AdWords account. Once your account is setup, go to the homepage, and click on â€Å"Tools† at the top of the page. Then select the â€Å"Keyword Planner,† as shown in the screenshot below. When you get to the Keyword Planner page, select â€Å"Search for new keywords using a phrase, website or category.† Then begin your keyword research using phrases related to your business. As shown in the screenshot below, you will see fields to enter a relevant phrase, your landing page, and your product category. You can also select your target location. Let’s search for keywords related to, â€Å"car dealership,† and keep the target location as San Francisco. This will bring up a long list of potential keywords. The goal is to make a list of keywords with high average monthly searches, and low competition. You can then combine them with your city/location, and use them to optimize your content for local search. For example, â€Å"car dealer in San Francisco,† or â€Å"San Francisco car dealer.† 3. Write Local Content Now that you have a list of the best keywords to use, it’s time to infuse them into your website content for better local search ranking. It’s not enough to simply use these keywords in your page content. Make the most of them by writing local content posts for your blog. You can compile local â€Å"Top 10,† and â€Å"Best Of† lists that are related to your industry or niche. Or you can write useful how-to articles or guides relevant to your industry, and target location. This will help you attract a relevant local audience. For example, if you own a car dealership in San Francisco, you can write a list of the best cars to drive in San Francisco, or the best car washes in San Francisco. You could also write an article with tips for San Francisco car owners, with location-specific advice, such as traffic-related or maintenance-related tips. Cowden Automotive, for example, writes useful car care and maintenance tips for local customers. Their service area includes San Francisco, Oakland, and San Mateo, as well as the surrounding areas. As you can see in the screenshot below, they provide readers with tire care tips, and mentioned their service areas in the blog post. 4. Cross-Promote on Social Media Platforms According to Statista, the number of worldwide social media users will increase from 2.34 billion in 2016 to 2.51 billion in 2017. With those kinds of numbers, it’s highly likely that many of your target consumers are already using social media. If you’re not already doing so, it’s time to start promoting your blog posts and guest posts on social media sites like Facebook, Twitter, Instagram, and LinkedIn. Social media can be a great way to engage your followers, and drive traffic to your website. To further engage local audiences, and grow your follower base, join relevant local groups on social media platforms. Then share your location-specific content in those groups. You can also reach out to relevant, local Facebook pages for help promoting your content. Recommended Reading: 30 Social Media Engagement Tactics That Will Boost Shares and Conversions Let’s say you’re a restaurateur, or your business is related to the food industry, and you’re based in San Francisco. You can write a blog post that lists the best places to get fresh organic ingredients locally. To find relevant groups and pages on Facebook, search for, â€Å"San Francisco food.† You can then sort the search results for â€Å"Pages† or â€Å"Groups.† For public Facebook groups, all you have to do is join. For closed groups, you will have to ask to join, or be added by a member. For Facebook pages, you will need to contact the page owners, and request that they share your content. To contact page owners, and admins for Facebook pages, go to their page. As shown in the screenshot below, you will see an option to â€Å"Message† the page. Send them a short, friendly message with a description of your content, and why you think it would be useful or interesting to their fans. Then politely ask them to share it on their page. Similarly, you can also join relevant LinkedIn groups to promote your content. Just select â€Å"Groups† from the drop-down menu in the search bar, as shown in the screenshot below. In the search bar, enter a relevant search term with the location name to specifically target local audiences. Let’s say you’re a lawyer in San Francisco, and your firm represents businesses and corporations. You can write blog posts with useful tips and advice related to business law. To find a LinkedIn group where local business owners network, use search terms like, â€Å"San Francisco business,† or â€Å"San Francisco entrepreneur.† 5. Participate In, and Write About, Local Activities In the first point, we covered the important role backlinks from local websites play in your local search ranking. And you learned how to build your local link profile through guest posting. Another way to earn local backlinks is to get involved in the community. Participate in local events, charity drives, or awards. You may be able to get a backlink from the official website of the organization or event. If being a participant isn’t your cup of tea, you can also earn links by sponsoring local events, clubs, sports teams, and organizations. For example, the Sacramento Speakers Series has an entire page dedicated to their official sponsors, as shown in the screenshot below: Your participation or sponsorship may be considered newsworthy by local publications, which means you could earn more links from local news sites. Not only will getting involved in the community help you improve your local link profile, it can also help you build your brand’s reputation. According to Search Engine Journal, your real-world prominence can affect your local search rank as well. Real-world prominence can affect your local search rank.Participating in a local event isn’t just great for earning backlinks or boosting your reputation. It also gives you an opportunity to enrich your blog with local content. You can write a post about the event, and your experience or involvement, and publish it on your blog. If possible, include photos and/or videos from the event in your post to optimize engagement. Recommended Reading: How to Increase Visibility With Social Media Optimization Now, Optimize Your Content for Local Search You’ve now learned some of the most effective ways to leverage your content marketing for local SEO. The most important goal is to build backlinks from high-authority local websites and publications. Local links not only help drive traffic to your site  and improve your page authority, they can also help you build a good brand reputation. Another important goal is to enrich your website with high-quality local content to attract and engage a local audience. Make sure that you optimize all of your website content, blog posts, and guest posts with location-specific keywords. With the local SEO tips and strategies above, all that’s left to do is for you to get to work on boosting your local search ranking. Which of these tips will you try out first? Do you have any additional advice for using content marketing for local SEO? Share your thoughts in the comments below. And if you have any questions related to local search ranking, or the local SEO tips above, feel free to ask them in the comments section, or to reach out to me personally.

Essay on Contracts Example | Topics and Well Written Essays - 1000 words

On Contracts - Essay Example A valid offer may thus be made orally, in writing or by conduct. In the scenario, a question arises on when a valid offer was made by either party. Was it made by the brochure advertising the vehicle and its price? Or was it made by peter when he wrote to the sales company reserving a new Vectra 2.0i, Corsican Blue, for the price of ?15,749? An offer must be distinguished from an invitation to treat. An invitation to treat is generally a negotiation on in which a seller of a commodity gives the price of the commodity, not as offer that is capable of acceptance by the buyer, but rather as an invitation to conduct further negotiations on the price of the commodity. This means that if a seller of a commodity posts the price of a given commodity on the commodity itself, newspaper, brochure, or on a shelf, this amounts to an invitation to treat rather than a valid offer capable of acceptance by the buyer when he/she presents the item to the seller2. In the case of Pharmaceutical Society o f Great Britain v. Boots Cash Chemists3 the court considered the question whether the price of the goods displayed in a chemist amounted to an offer made to the buyer upon which he accepts when he picks the goods from the shelves and put them in a shopping basket. The court held that if that was the case, a customer who picks the goods from the shelves cannot be able to return them. Instead the goods on the shelves were merely invitation to treat, and the sale agreement was complete upon the cashier accepting payment for the goods. The same rule applies in regard to advertisements, which are generally interpreted by the courts to be merely invitations to treat. In the case of Partridge v. Crittenden4 the defendant had placed advertisements on the classified section of magazines advertising the sale of bramble finches, whose sale had been prohibited by Section 6 of the Protection of Birds Act. He was found guilty under the Act and so he appealed the decision of the trial court. The A ppellate court, in quashing the appellant’s sentence, held that the advertisements were merely invitations to treat as opposed to an offer. This view was upheld by the court in Fisher v. Bell5 where the court held that the display of a flick knife in the display of a shop was merely an advertisement of the good, and thus an invitation to treat. From the foregoing, the brochure obtained by peter containing the car’s description and price was merely a form of advertisement for the car. It did not amount to an offer in any way, but was merely an invitation to treat for the company’s customers. However, there was a valid offer from Peter to the company’s sales department through his written letter to the company indicating his willingness to purchase a Corsican blue Vectra 2.0i vehicle. It is a universally accepted principle of law that acceptance must coincide fully with the terms of an offer. This means that if new terms are introduced to the contract, or r ather if new terms are purported to be introduced, acceptance of such new terms will be considered as a counter offer which results in the rejection of the offer. In the case of Hyde v Wrench6 the plaintiff offered the respondent to him his land for $1000 and he refused. In his reply, he stated that he would pay $950 and the respondent refused. The plaintiff later wrote to the respondent accepting to pay the initial sum but the respondent re

The influence of women's wear on American fashion and design Research Paper

The influence of women's wear on American fashion and design - Research Paper Example Donna Karan and her influence- Donna Karan’s influence was especially manifested in the sportswear designs, which came to prominence in the American fashion and design industry during the latter years of the 20th century. Other women’s wear influencers - These include Claire McCardell, Bonnie Cashen, Tina Lesser, Clare Potter, Tina Lesser as well as Emily Wilkins. These women and others are explored and the role they played in setting free the American fashion design from the strongholds of the Parisian design, with a new standards of designs, for example corsets and new girdle designs. Women’s wear has dominated the American fashion and design for a long time, and the influence they have is an important subject that designers should embrace and understand well. The American fashion industry is awash with big names from Clare McCardell to Donna Karan, among others, iconic fashion designers who have left a big mark to the industry in not just the American but also the International sphere. The following paper is an assessment of ways through which women’s wear has influenced American fashion and design. The paper will explore the following three influencing factors. Firstly, the works of Claire McCardell and their influence to the American fashion and design industry are explored. The influential work of Donna Karan is also examined. The other influences examined in detail are the influences of various women’s wear during the 1920s and the 1930s, a period when the works of big names at this time made an indelible mark to the American fashion ind ustry as well. The influence of Claire McCardell to the American fashion and design is immense. Together with other women, for example Elizabeth Hawkes, Vera Maxell and Bonnie Cashin, McCardell is recognized as one of the major icons of American fashion. Claire McCardell was a rising star during the 1930s, and Buxbaum writes of her influence